Objectivus is a risk, governance and compliance consultancy for the financial services sector in the UK.
As the industry has grown and evolved they wished to refresh their branding to portray themselves as being trusted leaders in the field.
Using the classical Latin meaning of Objectivus: undistorted by emotion or personal bias, a thing aimed at or sought; purpose; goal; target, as a starting point we developed a visual identity that represents the targeting of regulatory issues and providing specific solutions with pin-point accuracy and clinical precision. The red dot representing accuracy and precision, which is vital, in a box rendered dynamically with multiple elements to illustrate both the regulatory constraints and inherent unpredictability of the financial services industry. The logotype uses colour and typography that is bold, crisp and contemporary while rendered with longevity in mind.