The two main brand drivers are the labels and physical setting. Gaspereau Vineyards labels are warm and tactile. The paper a textured and very lightly creamy paper is offset with a beautifully engraved intricate logo printed with a rich, matte gold foil. This detail is set against an open uncluttered design with tasteful typography all of which creates an approachable feel which exudes old-world, charm and human scale attention to detail.
Gaspereau Vineyards also produce individual products that are personality-driven brand extensions that highlight the boutique quality of the winery while keeping the overall feel unique but cohesive.
A integral part of the Gaspereau brand is the physical setting and structures that make up the winery. As a major component of the Gaspereau brand’s evolution is the integration and application of signage within and around the vineyard. In addition to the wines themselves the implementation of signs will mark the most prominenet features to help establish the new identity.
Every facet of the brand will be touched on by the new identity including retail signage and wayfinding, advertising as well as Gaspereau’s online presence.