Devour! The Film Food Fest
Brand Development
Devour! The Food Film Fest is an international festival celebrating cinema, food and wine culture that takes place in the culinary epicenter of the province–Wolfville, Nova Scotia.
Spectacle Group was instrumental in transitioning the what was the Slow Motion Food Film Festival from it’s political roots into a dynamic and exciting destination event.
Beginning with naming development Spectacle Group strove to create a moniker that was full of life and a bit of attitude reflecting the cutting-edge chef and culinary culture that the festival wished to represent. Hence, Devour! The Food Film Fest. It is now an international festival celebrating cinema, food and wine culture that takes place in the culinary epicenter of the province–Wolfville, Nova Scotia.
In addition to the screenings of food films from around the world, the festival includes industry sessions, farmer’s market events, wine tours, chef demos, tastings & pop-ups, producer visits, and host receptions and special dinners celebrating the very best of local and international food and wine.
The event is meant to be stimulating, delicious and above all–entertaining. Spectacle Group developed naming and branding that reflected the attitude and personality the festival aims to achieve. It’s not shy or stuffy while at the same time is serious and sophisticated. A tasty melange, just like the event itself.
As the event has progressed the brand has grown from the festival itself to brand extension events including Devour! The Sea, Devour! The Beach, Devour! The Vines, Devour! Los Angeles among nearly a dozen more satellite events. The strength and flexibility of the brand as well as vibrancy of the event with the creativity of the organizers is a recipe for continued growth into uncharted territory.
Marketing
Spectacle Group continues to implement marketing initiatives to all aspects of the Devour! stable of events including all forms of advertising from traditional display and outdoor to online and social as well as varieties of promotional collateral.
Maintaining and updating the website, identity design for brand extensions and promotional material for these events as well as onsite signage, promotional and event materials during the festival are all part of the ongoing responsibility of helping maintain and grow the Devour! brand.
Since the initial rebrand attendance has steadily grown year over year while sponsorship has grown and it’s quickly developed reputation as a highly desirable event within the industry has ensured the ongoing participation highly-respected chefs and food culture obsessed celebrities.
2023 Fest attendance saw a 59% increase over 2022 with 17 sell-outs and 64 total events!