Spectacle Group RSS Feed http://spectaclegroup.ca/feed.xml.html en Spectacle Group 2006 120 Halifax Dance Viennese Opera Ball http://spectaclegroup.ca/operaball.html We worked with Halifax Dance to brand and develop marketing collateral for this unique fundraising event. The brand is designed to allow Halifax Dance to refresh the campaign for subsequent years. Once the campaign creative and messaging were solidified we developed collateral to target two specific audiences—sponsors and attendees. This inaugural event was well attended and enjoyed solid support from sponsors and attendee alike, with many sponsor already committing to participate again.

halifaxoperaball.ca

]]> Fri, 21 Sep 2012 12:35:52 -0400 http://spectaclegroup.ca/operaball.html Spectacle Group Beatrice Hunter Cancer Research Institute http://spectaclegroup.ca/bhcri.html A complete redevelopment of the original site, focusing on simpler navigation, making the key messages more prominent, and highlighting the institute members. Behind the scenes we replaced a cumbersome content management system, making updates far easier.

bhcri.ca

]]> Thu, 31 May 2012 09:04:54 -0400 http://spectaclegroup.ca/bhcri.html Spectacle Group Uplift http://spectaclegroup.ca/uplift.html Uplift Technologies approached us to create fresh, new promotional materials for their lifting seat products. Connecting each product to a unique personality and linking product features to life goals results in product personalities that resonate with the user for whom it is designed. The outcome is engaging stories that celebrate the Uplift brand while helping to make purchasing decisions for the consumer hassle-free.

]]> Wed, 08 Jun 2011 09:59:18 -0400 http://spectaclegroup.ca/uplift.html Spectacle Group Attica http://spectaclegroup.ca/attica.html A complete site redesign showcasing the innovative modern furniture and accessories available in Attica's downtown Halifax shop.

attica.ca

atticakids.ca

]]> Wed, 08 Jun 2011 09:58:57 -0400 http://spectaclegroup.ca/attica.html Spectacle Group 4 Skins http://spectaclegroup.ca/fourskins.html How do you promote a wine made with four of Nova Scotia's finest grapes? You just come right out and say it!

Spectacle Group's label design for Jost Vineyard's 4 Skins wine is sophisticated with a cheeky sense of humour. The name, imagery and high production values make it a star on the shelf and a conversation piece for Jost's customers.

At launch the feedback was overwhelmingly positive for the wine, the name and the label design. Customers loved the understated and simple design that requires a second look before the "Oh!" factor and the laughter.

jost4skins.ca

]]> Tue, 07 Jun 2011 10:25:42 -0400 http://spectaclegroup.ca/fourskins.html Spectacle Group Sledding Hill http://spectaclegroup.ca/sleddinghill.html Sledding Hill is a small farm and food producer that offers high quality and uncommon products. We created new labelling for their existing products as well as visual system to expand easily and cohesively into other lines in the future. The design emphasizes the rich colours of the actual product while positioning it as a premium hand-crafted offering.

]]> Tue, 07 Jun 2011 10:22:41 -0400 http://spectaclegroup.ca/sleddinghill.html Spectacle Group Disabled Persons Commission http://spectaclegroup.ca/dpc.html Showcasing the abilities of real people, the popularity of this campaign lead to its adoption as the unifying theme for the Disabled Persons Commission's publications and communications.

]]> Tue, 06 Jul 2010 09:47:00 -0400 http://spectaclegroup.ca/dpc.html Spectacle Group Splice http://spectaclegroup.ca/splice.html After developing a fresh new brand for Apple training and consulting firm Splice, we turned our attention to their web site. Building on their existing WordPress site, we applied a new look, simplified the navigation, and refocussed the content.

splicetraining.ca

]]> Tue, 22 Jun 2010 10:18:30 -0400 http://spectaclegroup.ca/splice.html Spectacle Group Saint Mary's University http://spectaclegroup.ca/stmarys.html Spectacle Group redesigned the Saint Mary's University Alumni Magazine, Maroon and White, crafting a readable, clear design that reflects the values and stature of the university, graduates and faculty.

]]> Tue, 22 Jun 2010 10:17:22 -0400 http://spectaclegroup.ca/stmarys.html Spectacle Group Jost Winery http://spectaclegroup.ca/jost.html Jost, one of Atlantic Canada's pioneering wineries, has become a producer of world class, award winning wines. In order to portray that evolution we developed a new visual identity and labelling system that communicates a new confidence and sophistication and speaks of pride in the regional terroir.

]]> Tue, 22 Jun 2010 10:13:07 -0400 http://spectaclegroup.ca/jost.html Spectacle Group The Verden Group http://spectaclegroup.ca/verden.html The Verden Group's primary purpose is to help medical practices navigate through the extraordinary complexity of doing business with US health insurance companies. Their marketing materials utilize simple messages and compelling info graphics to educate as well as promote their services and products.

]]> Tue, 22 Jun 2010 09:20:11 -0400 http://spectaclegroup.ca/verden.html Spectacle Group Beech Street Health Centre http://spectaclegroup.ca/beechst.html A new health clinic needed a web site as part of an entire visual identity we created for them. A web-based content management system allows Beech Street to easily update content as needed.

beechstreethealth.ca

]]> Tue, 22 Jun 2010 09:20:11 -0400 http://spectaclegroup.ca/beechst.html Spectacle Group IWK Regional Poison Centre http://spectaclegroup.ca/poison.html In conjunction with a redesigned Antidote Kit manual, we created a cohesive, cross-platform application for mobile devices. Intended for medical professionals, the app can be accessed on or off-line for maximum usability in various medical environments.

iwkpoisoncentre.ca ]]> Tue, 22 Jun 2010 09:20:11 -0400 http://spectaclegroup.ca/poison.html Spectacle Group Taste of Nova Scotia http://spectaclegroup.ca/taste.html A new brand was required after two organizations merged to create a new Taste of Nova Scotia. The tagline that was developed, “from our land, from our sea, from our hands”, combines the best from Nova Scotia’s land and sea together through our hands. The marketing effort takes this central thought and introduces the consumer benefit – culinary adventures.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://spectaclegroup.ca/taste.html Spectacle Group Nova Scotia Health Ethics Network http://spectaclegroup.ca/nshen.html NSHEN is Nova Scotia's health ethics network that provides comprehensive ethics support to Nova Scotia's ten district health authorities, government and academia. We created an identity that reflected the innovative, dynamic collaboration of the multi-layered organization.

nshen.ca

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://spectaclegroup.ca/nshen.html Spectacle Group Public Service Commission http://spectaclegroup.ca/psc.html This campaign was focused on helping Human Resources professionals in the Nova Scotia provincial government develop their career potential. The goal is to enable them to make significant contributions to the effective management of the Public Service Commission's Human Resources and to best achieve both organizational and personal development.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://spectaclegroup.ca/psc.html Spectacle Group Select Nova Scotia http://spectaclegroup.ca/select.html The Art of Cooking Local is a Select Nova Scotia initiative to promote awareness and consumption of seasonal local food products. Utilizing items kept in the home such as calendars and recipe cards, featuring art quality illustrations, we aimed to keep the seasonality message top of mind throughout the year while spreading the word through print ads, POS materials, email newsletter and contest.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://spectaclegroup.ca/select.html Spectacle Group Lawtons Drugs http://spectaclegroup.ca/lawtons.html This campaign was the winner of Atlantic Business Magazine's "Power of Print" competition. The competition had two goals: get the client’s message across by showing how Lawtons’ PROfile resonates in people’s lives; and to showcase the kind of work that can only be done in print. The result was a campaign that creatively reduced PROfile to its essence, and demonstrated that in a way that stood out from the crowd.

]]> Tue, 22 Jun 2010 09:20:09 -0400 http://spectaclegroup.ca/lawtons.html Spectacle Group Halifax Regional Municipality http://spectaclegroup.ca/hrm.html Halifax Regional Municipality Community Recreation Services required a unique and memorable brand that worked in conjunction with a cohesive signage and wayfinding system. The new branding and wayfinding system we designed began to be rolled out in the fall of 2007, at more than 40 sites across HRM.

]]> Tue, 22 Jun 2010 09:20:09 -0400 http://spectaclegroup.ca/hrm.html Spectacle Group Halifax Independent School http://spectaclegroup.ca/his.html For this private school, which has a unique curriculum and mandate, we used print and bus advertisements with cheerful and imaginative imagery that appeals to parents and children. This campaign effectively portrays the enthusiasm and academic excellence that results from the theme-based curriculum.

halifaxindependentschool.ca ]]> Tue, 22 Jun 2010 09:20:08 -0400 http://spectaclegroup.ca/his.html Spectacle Group